Transactional Advertising
Transactional Advertising provides an innovative, efficient and cost effective option for companies to advertise their products. It allows advertisers/sponsors to advertise their tagline/advertisement/sponsored messages within a certain amount of characters, directly to the recipient's mobile phones via SMS.
The objective of this service to revolutionize and challenge the current advertising channels by exploring, innovating and introducing this new advertising tool to the advertising industry.
Transactional Advertising allows advertisers/sponsors to cater their personalized message to a specific audience - companies' new customers or permission-based advertising database.
One of the innovative and cost effective tools Transactional Advertising offers is m-Vouchers (Mobile Vouchers). It is an efficient way of building customer loyalty. It assists advertisers/sponsors to drive sales and reward their customers by sending discount or promotions via SMS directly to their mobile phones. Customers can then download the m-Vouchers and redeem the discounts on any product at anytime. Further, this will also increase the advertisers/sponsors' turnover and market exposure.
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