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Mobile Mobile User-Generated Content
Mobile user-generated content (UGC) is growing, and eMarketer believes the two most important mobile UGC categories for advertisers to consider in the near term are social networking and multimedia authoring/sharing.
The Mobile User-Generated Content report analyzes the challenges advertisers face in reaching consumers in highly personalized-and unpredictable-settings.
YouTube educated the mass market about authoring and sharing consumer-created media content. Now it is mobile's turn to grow.
Smart marketing campaigns are beginning to address the distinct mobile UGC environment through contests, branded tools and other forms of digital collateral that add value to consumers' creative and distribution efforts.
However, the future of mobile UGC will be tied into the communication and connection aspects of the mobile phone itself.
Source: eMarketer Daily
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